Mobilicity to launch in Ottawa Vancouver and Edmonton
In an expected move, Mobilicity announced that they will be expanding their networks into the Ottawa, Edmonton and Vancouver areas by November of this year.
They believe their pay in advance services will be well received by Canadian users yearning for no-contracts along with lower voice and data services. They are banking on their unlimited data plan offering of $65/month. Besides data, what else are they offering? Reports suggest that they will also offer unlimited long distance to China, Hon-Kong, Singapore and India for $20/month. This move shows they are doing a good job at understanding a portion of their target market.
But will that be good enough? After nearly 6 months of operation in Toronto, Mobilicity expects to learn from the mistakes and challenges they incurred and become a reliable carrier. The primary concern for consumers in Toronto was the coverage in the Greater Toronto area or the lack there of it. These issues need to be improved if Canadians are adopting their services. Also, when will they have the array of smartphone devices carried by the Big 3, Rogers, Bell and TELUS? One positive that consumers have been talking about is the pricing on voice and data services. So much so that the discount brands of the Big 3 (Koodoo, Solo and Chatr), have been forced to react. With increased competition in place, the next several months should be very interesting.