“Which carrier should I select?Rogers?BELL? TELUS? Many businesses ask this same question. Many of you will refuse to go with one carrier over another for any number of reasons such as poor customer service, overcharging, poor network or previous experience. Many of you refuse to leave your current carrier because you’ve been with them for a number of years (you wear that number with pride), haven’t looked at your bill for years, your local dealer setup you up many years ago and you have great relationship. All honest reasons but are they the right reasons to not shop around? Cell phones and smart phones are in integral part of our personal and professional lives. We rely on them for many things and will be utilizing them even more in the future. So although the above reasons are fair, they may prevent you from choosing the right solution at the right price. The carriers want our business and will compete for it, if pushed. Price, solution and service are the most important things when choosing the right carrier.
Let’s clarify some reasons.
Network Coverage: The networks for Rogers, BELL and TELUS offer, more or less, the same coverage for those consumers and businesses concentrated in urban areas so carrier should not matter as much as price and solution. For those in rural areas, consult the coverage maps for each carrier and see what the service is like. This is the only situation where service should trump price. No use going with a cheaper network if the phone works half the time.
Poor Customer Service: We have all been slighted by any of one the carriers and their customer service centers. “BLANK has the worst customer service.” (Substitute BLANK with Rogers,BELL or TELUS). I won’t discount the importance of customer service but the goal of the carriers is too ensure we pay as much as possible. What customer service offers you one month will not be the same the next month. So what you should do is find the best cell phone plan for your company, regardless of carrier, and ensure you understand everything about your plan. Most calls to customer service can be avoided if you understand the limits of your plan and how they charge. Why call them if you don’t need to?
Overcharging/Relationship: Let’s face it. The carriers are in it to make money. They will never call you up and say, “I think your company is paying too much or we can lower you bill by this much if we do this and this”. The same is true with most local authorized dealers. They make a percentage of your monthly bill so it is really not in their best interests to keep your monthly bill low. Wouldn’t it be nice to know that you could have saved a ton of money for your company with an unlimited long distance package or a travel roaming package or an application that you could have downloaded that would have cost you nothing? Wouldnt it be nice if you had cell phone bill assurance? This would limit overcharging and calls to the customer service center.
Now, I will not promote one carrier over the other. The most important thing to decide when selecting a carrier is to select a carrier that gives you what you need at a price that makes sense. One that will explain all facets of the plan before you sign up.
Let’s face it. You owe it to your company and yourself to make sure that one of the most important tools for your business is not its most expensive. The best way to ensure it is to have the carriers compete for your business. Your company’s bottom line will thank you.