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My Cellphone My Terms

Tag: GSM/HSPA

Bell the sleeping Giant!

Posted on May 7th, 2009Yale Holder
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Can Bell dominate the Cell phone market in Canada?

Currently Rogers dominates the wireless space largely due to a GSM/HSPA based technology advantage, one of the largest distribution networks along with an advertising power horse made available with their integration with cable and TV assets. Bell has consistently lagged Rogers and TELUS in industry net additions, in the last 9 quarters Bell came in third 8 times. Bell lags the industry in churn, ARPU and with a lower mix of postpaid net adds over the last 9 quarters.

Net Adds Q1/07 Q2/07 Q3/07 Q4/07 Q1/08 Q2/08 Q3/08 Q4/08 Q1/09
Rogers 86 138 243 183 68 100 239 199 72
TELUS 91 128 135 167 88 176 177 147 48
Bell 13 63 137 195 34 83 117 117 30
Bell’s Rank 3 3 3 1 3 3 3 3 3

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